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Who is Cupid?

Chasing Cupid is an Australian slow leisure brand that focuses on limited, timeless beach accessories that will last. Each piece is designed with love in Melbourne.
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Founded by artist and designer Feebie, Chasing Cupid brings together her passion for swimwear and design. Every print is hand-drawn in her Melbourne studio, and every piece is thoughtfully produced with care and creativity at its core.

From reversible towels to statement bikinis and original artwork, Chasing Cupid is more than a label — it’s a love letter to summer, to self-expression, and to those who live with feeling.

We’re here to inspire you to chase what you love.